Brenda McKenna has formed BCM Media, LLC, a private media consulting firm in New Canaan, CT. The firm specializes in B2B media planning and buying for a wide range of industries, including healthcare. With over 25 years of experience, McKenna knows how to deliver the most effective approach at the best value. Clients get personalized attention. Partnerships with other talented affiliates, allow the firm to offer expanded advertising services without the high overhead costs associated with a more traditional agency. Brenda had spent the last 23 years at Marquardt & Roche and Partners, in Stamford, where she was VP, Media Director. Over the years she developed successful media plans for national and international clients in highly specialized trade markets. Some of these clients included Crowley Maritime Corporation, FUJIFILM Medical Systems, Procter & Gamble, Praxair and SCHOTT North America. She said, “It all started on a train ride to Boston, I happened to be sitting next to the media director at Leonard, Monahan, Saabye, a large agency in Providence, RI. She noticed I was reading, “Ogilvy on Advertising” for one of my undergrad marketing classes at Providence College. We started talking, and by the time we reached our destination, I had an internship at the agency. From there I headed to Madison Avenue and the media department of Lord, Geller, Federico, Einstein. There I learned and worked on an exciting roster of high-profile clients including IBM, Sony, Yves St. Laurent and Schiefflin & Somerset brands. My journey was exciting, but not as exciting as managing my own firm.” Over the years she has developed strong relationships with media partners and clients and she says “this move was a natural transition for me.” You can find out more about BCM Media by going to www.bcmmedia.biz
